Marketing Strategy For Coffee Shop & Cafe Owners

Opening a café and not sure how to market it? This step-by-step template is designed especially for independent café owners in the UK who want a clear, practical plan, without the overwhelm.

Whether you’ve just opened your doors or you’re planning your launch, this beginner-friendly marketing strategy will guide you through every step to help you attract local customers, build loyalty, and grow your café with confidence.

No jargon. No guesswork. Just real guidance that works for real businesses.

✅ What’s Inside:

• Easy-to-follow instructions tailored to cafés

• Prompts to define your audience, goals, and standout menu items

• SMART goal setting with café-focused examples

• Suggested marketing channels perfect for local visibility

• Monthly action plan you can actually stick to

• Budget tips and tool recommendations to save time and money

• A simple monthly review to track what’s working

✨ Perfect for You If:

• You’ve just opened (or are planning to open) a café

• You feel unsure about where to start with your marketing

• You want a calm, supportive structure to follow each month

• You need a strategy that’s achievable with limited time and budget

Make marketing feel manageable, not messy—download your affordable café marketing template and take your first step with clarity and confidence. 🧡